Allie Breyer, MPA (she/her)
Allie Breyer, MPA (she/her)
 

Outreach & Engagement Materials

 Adhering to brand & style guides, I use Microsoft Word, Adobe InDesign, Illustrator, Photoshop, and Canva to create event posters, outreach materials, toolkits, reports, informational posters, and more.

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media & Outreach toolkits

 

Suicide Prevention Awareness Month - Outreach & Social Media Toolkit

Vermont Department of Health, September 2022

The FacingSuicideVT campaign, launched in September, focuses on raising awareness about suicide and promoting the idea that all Vermonters can play a role in preventing suicide and supporting others who have been affected by suicide in some way.

As part of this campaign's launch, I was the lead in creating an outreach and social media toolkit for community partners. This toolkit was downloaded over 120 times and helped drive over 600 visitors to the new FacingSuicideVT.com website with organic social media posts alone.

Pedestrian Safety Month –
Social Media & Outreach Toolkit

Vermont Department of Health, October 2022

For Pedestrian Safety Month 2022, I created an outreach and social media toolkit, including campaign graphics, for community partners and the Vermont Department of Health social channels to spread the word about how Vermonters can walk, ride their bikes, and drive safely during October and beyond.

The toolkit was shared with over 20 community partners, who downloaded and shared it on their social media channels.

Posts shared on the Health Department’s social media page reached over 53,000 users, who engaged with the campaign over 4,000 times.

Otter on water tower. Text reads: Best Places in Local Government 2022 Media & Outreach Kit

ELGL’s Best Places in Local Gov Award: Media and Outreach Kit

Two people smiling biking. Text reads: 2022 Vermont Walk Bike Summit Media and Outreach KitWalk B

Vermont Walk Bike Summit 2022:
Media & Outreach Kit

Social Media

Below are examples of my content and video creation, social media campaigns campaigns, and photography for
Facebook, Twitter, Instagram, and TikTok.

Social Media Skills

  • Increase Program Awareness: Amplify programs for internal and external audiences.

  • Build Community Partnerships: Share events, information, and content to amplify and share work.

  • Develop Content Strategy: Create social media strategies and maintain a consistent voice, tone, and theme.

  • Create Content and Campaigns: Design creative content, including campaigns, social media posts, and social media toolkits. Take photos and write copy that reflects the organization's unique voice and tone. Use graphic design programs, including Canva, InDesign, and Illustrator, to create content.

  • Engage with Audience: Engage with followers by encouraging discussion and answering questions promptly.

  • Track Analytics: Regularly track and utilize analytics to define page audience and tailor content to target audiences.

Campaign and Social Media Examples

Washington Department of Transportation (WSDOT) - PRR
Bellevue, WA

Senior Communications Consultant

Summer Road Closure TikToks
I-405/RENTON TO BELLEVUE WIDENING AND EXPRESS TOLL LANES PROJECT
2023

 
 
 
 

Vermont Department of Health
Burlington, VT

Information Director, Division of Emergency Preparedness, Response, & Injury Prevention

SUICIDE PREVENTION MONTH
FacingSuicideVT.com
2021 - 2022

WINTER SAFETY & PREPAREDNESS
2021 - 2023

PEDESTRIAN SAFTEY MONTH
Watch for Me VT
2021 - 2022

COVID-19 RESPONSE
2020 - 2021

Served as social media co-lead from March 2020 – August 2021 on the Crisis & Emergency Risk Communications (CERC) team for Vermont’s nationally recognized COVID-19 response, helping grow the audience by over 18,000 followers. Our two-person team managed the Health Department’s Facebook and Twitter and created a new Instagram account for the Health Department.

 
 

Engaging Local Government Leaders (ELGL)

Digital Communications Manager

 
 

City of Eugene Waste Prevention & Green Building Program
Eugene, OR

Waste Prevention Analyst

COMPOSTING AND FOOD WASTE PREVENTION

REPAIR, REUSE CAMPAIGN - FIX-IT FAIRS

 
 

Middlebury Farmers’ Market
Middlebury, VT

Social Media Coordinator

 

Posters, Flyers, & Reports

Adhering to Brand & Style Guides, I use Adobe InDesign, Illustrator, Photoshop, and Canva to create event posters, flyers, outreach materials, reports, informational posters, and more.

 
 

Presentations

Older Driver Safety

In April - June 2022, I worked with numerous community partners to host a three-month webinar series called “Road to Mobility” about older driver safety for Caregivers & Loved Ones, Law Enforcement Officials, and Policymakers. View the PowerPoint presentations for each webinar below.

The Road to Mobility
Caregivers and Loved Ones: Supporting the Older Drivers in Your Lives

The Road to Mobility
Law Enforcement: Your Role in Older Driver Safety

The Road to Mobility
Policymakers & Local Decision Makers: Creating Safe & Livable Communities

 

Storytelling for Advocacy Workshop

In May 2022, I hosted a storytelling for advocacy workshop for 20 transportation professionals and community advocates. This workshop focused on why storytelling is essential and how participants can use storytelling to advance active mobility, accessibility, bicycle and pedestrian issues, safer streets, placemaking, grant writing, and fundraising efforts in their communities. Check it out below.